Activate. Measure. Grow.
Pathformance empowers Advertisers, Brands, and AdTechs to achieve more by solving industry challenges like fragmented data, misaligned strategies, and inconsistent measurement.
Measure your Marketing in PathX
PathX is Pathformance’s proprietary measurement and insights platform, designed to help marketers and brands maximize the impact of their retail media and digital advertising campaigns. From pre-campaign planning to post-campaign analysis, PathX delivers weekly refreshed, item- and geo-level performance data across retailers and marketing tactics.
Sales Lift Measurement
Measure the true impact of your campaigns by capturing incremental sales lift with PathX insights.
Social Listening
Track real-time conversations on social media and podcasts to reveal trends and sentiment that shape strategies.
Receipt Validation
With receipt validation and actionable insights, brands can optimize campaigns and maximize ROI with confidence.
Amazon Measurement
Deliver clear insights into performance on Amazon by connecting media exposure directly to sales results.
Smarter targeting, stronger connections
Pathformance helps you connect with the right people at the right time, in the right place
Pathformance 3rd Party Measurement
Transparency: Built for transparency and tailored to campaign goals
Independence: Measures performance independently
Coverage: Captures both retailer-specific and full-market sales
Planning: Supports Annual Planning, JBP, and QBRs with holistic insights
Insights: Delivers granular, actionable data to guide strategy
Flexibility: Custom study designs adapt to brand objectives and evolving campaign needs
PathX in Action
PathX gives marketers a single platform to measure, connect, and optimize their campaigns all in one convenient place.
Client Testimonials
Real-Time Data for Optimal Marketing Spend
See what Pathformance can do for you.