Real Time Store Level, Item Level Data for Precision Shopper Marketing
It's all about Performance
& In-Store Sales
PathFormance data supports CPG & Ad-Tech Companies who leverage our
real time, store level, item level, and item availability to make make
intelligent decisions, at the store level to drive sales.
PathFormance is your go to source for:
* Sales Acceleration (drive sales fast, boost sales)
* New Product Launches (get to full distribution faster)
* Share of Market Shelf in real time /Competitive Insights
* Brand Awareness
Pathformance is a leading digital and marketing technology company that connects brands and shoppers by providing the only real time data available in the industry, to drives double digit sales lifts at retail and eliminating blind spots in the marketplace.
We collect real time data of store-level, item level, and product availability data and activate through digital media at the point of purchase, and provide subscription of real time data for CPG brands, Ad-Tech, and Shopper Marketing customers to leverage in the marketplace.
This means brands, agencies, and ad-tech companies will understand and activate down to the store level, in real time, market share conditions and share of shelf and be able to activate quickly instead of waiting for lagging data. Competitive Advantage.
Ask about our Shopper Marketing Platform.
Get started today to drive sales of your brand, with ROI and Sales Lifts Measurement.
PathFormance In the News:
PATHFORMANCE RECOGNIZED AND SELECTED BY NIELSEN AS DIGITAL SHOPPER MARKETING LAUNCH PARTNER, FURTHER EXPANDING THE OPPORTUNITIES FOR BRANDS TO DRIVE IN-STORE AND PATH-TO-PURCHASE PERFORMANCE MARKETING
Palo Alto, CA – Oct. 25, 2016 – Today, Pathformance (www.Pathformance.com) announced that it has been selected in a new partnership by Nielsen (NYSE: NLSN) as a Digital Shopper Marketing partner. With this new partnership, Pathformance further expands it's ability to optimize and accurately measure marketing performance, by incorporating the trusted data and insights of Nielsen.
In announcing the partnership Nielsen stated that, "Pathformance, is an authority on digital shopper marketing and consumer activation." Pathformance works with a wide-variety of brand manufacturers selling in brick-and-mortar including CPG Brands, Consumer Electronics, Fashion, Pharmaceutical, etc.
Experienced in the CPG and Retail industry, PathFormance brings best in class solutions to help brands engage and succeed in the critical shopper marketing space. A deep understanding and application of new technologies, has allowed PathFormance customers to catapult ahead of the competition by being first to market in delivering shopper marketing strategies that engage, capture, and retain shoppers to the brand and across the entire portfolio.
The CPG industry is in Vendor Fatigue mode. Too many options for one-off solutions are being pitched to brands. Confusion on how to tie it all together leads to no action or a non-cohesive strategy.
PathFormance is your one-stop shop for Digital Shopper Marketing. We are your Center of Excellence. Let us connect and activate strategies and drive one synergistic, dynamic, and successful Shopper Marketing platform.
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Contact us to learn more!
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