More than Measurement

Pathformance is committed to helping our customers understand the impact of their marketing strategy and specific campaign tactics on sales. We are not a media provider, we are a Planning, Optimization and Measurement solution for Marketers who want to test, learn, measure and improve every aspect of their consumer activation efforts.

With the Pathformance Marketing Intelligence platform, you have a single lens for evaluating the effectiveness of all your efforts and the ability to include those learning's in each new campaign.

What you get

Benchmarks for Custom Setup Control

Single Lens Measurement

Test and Learn

Continuous Improvement

Dedicated Customer Success Team

Insights and Intelligence


Integrated Measurement

Measurement connected to your execution strategy helps you understand the true impact by using our "follow the media" approach

Sales Data

Pathformance has access to key retailers, channels and location data for planning, executing and measuring your campaigns

Bring Your Own Data

Safely and Securely load your data in our measurement platform directly from the retailer, through a DSR, or other data platform 

In-Flight Optimizatoin

Set conditions to trigger automated campaign response to conditions in the data. Allocate media dollars for maximum marketing efficiency in real time.

Frequently asked questions

  • What makes a campaign feasible?
    Feasibility is determined by the scope of the campaign and strategy being executed. Provide your desired spend per store, household or other cohort and our planning platform will help you optimize your plan for feasibility.
  • Is Pathformance measurement statistically significant?
    Statistical Significance is not guaranteed. Pathformance strives to provide the most accurate results possible, based on the best data available. Pathformance provides Full Disclosure Measurment.
  • What is full-disclosure measurement?
    Full-disclosure measurement means that we do not use hidden extrapolation or projection strategies to express lift or impact. Instead we provide a measurement guide with each campaign that describes the steps and care we take in every campaign to ensure our test is balanced and our results are accurate.
  • Do you only measure bottom of funnel sales?
    Pathformance prioritizes sales as the most important metric, but often times a top-of-funnel campaign strategy is better served by looking at metrics such as Market Share, which we can help with as well. 
  • Can Pathformance measure cookieless media?
    Yes! Pathformance measurement has always been "Cookie-less". In fact, Pathformance has been supporting cookie-less measurement since day one.
  • Can Pathformance measure in-store activity?
    Yes! Pathformance has access to Nielsen Display Data and can also connect with your in-store execution data from your broker or 3rd party merchandising service provider.
  • Can Pathformance measure Specialty Retailers and Restaurants?
    Yes! Pathformance can provide measurement for any scenario where the sales data and activation plan can be isolated to enable the comparison. We will work with you to develop a measurement strategy to meet your specific needs.

As the CEO of Pathformance, Elizabeth Johnson is responsible for leading the company, which is focused in the data technology, ad-tech, and measurement industry.

Elizabeth has a proven executive track record with over 20 years of experience driving sales growth in the cpg and technology industries and is passionate about all things CPG, Retail, Ad-Tech and Digital Marketing.

Elizabeth enjoys mentoring and helping others succeed in their own career journeys.

Elizabeth resides in Naples, FL with her husband and two boys where they enjoy the beach and beautiful Gulf sunsets.


Kurt Hayes brings over 3 decades of large-scale system design and development experience to our offerings. He led the development teams to build the Apple Helpline Call Center, the Apple corporate wide sales commission and tracking system as well as a wide suite of eCommerce platforms for Cisco and many other large corporations and utilities. Kurt's expertise with data-driven systems has enabled Pathformance to provide a decision strategy based on the widest range of data available.

In his spare time, Kurt enjoys gardening and playing the ukulele.


As CRO Chris Bedford leads the Product, Marketing and Sales efforts for Pathformance.

Chris has spent the past 20 years helping CPG Manufacturer's, Retailer's and Marketers leverage technology to improve their business's and their lives.

Chris also enjoys golf, watersports and spending time with his family.


With experience as a CPA, and CFO for 30+ years, Kent's philosophy is forever striving to teach and impart solid professional knowledge and experience while accomplishing the “DO” parts of whatever is needed.

As the principal owner of a CPA practice for 20+ years, helping his clients with complicated tax planning / preparation, financial forecasting / projections, high-touch cash flow as well as business / management. For more than a decade large insurance companies also used his expertise for business interruption reporting and business continuity planning.

In Kent’s most recent 10+ years he enjoys CFO duties for successful companies and ventures. Pathformance is his current and most exciting of all.

On land, Kent and his daughter own and ride horses. On water, he is a passionate sailor, planning several trips to various parts of the globe.

Director of Analytics

Michele Reis was born and raised in Brazil.

She is the director of analytics at Pathformance. Working side by side with the clients from campaign set up in-flight touchpoints to final results.

Prior to coming to the US in 2006, Michele started her carrier in her family-owned company in Brazil, working as the buyer for 5 retail clothing stores.

Michele came to the US in pursue of an MBA in Minneapolis and worked for The Hershey company for over 10 years in Category Management.

Her unique experience allows her to collaborate with our clients on best practices for campaign set up, product availability and retailer targeting.

During her free time, Michele’s passion is mountain biking, running and traveling with her two young daughters.

Director of Decision Science

Erik Nelson has 10+ years of retail and CPG experience and specializes in information and decision sciences

Senior Analytics Manager

Brittany Sullivan brings significant CPG analytics experience across a variety of channels, retailers, categories, and brands to her role with Pathformance as Senior Manager of Analytics.

She lives in Atlanta with her husband and two sons, who would like a dog (or a parrot, or a lizard...).

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