Pathformance's Planning, Optimization, and Measurement solution can assist Marketers who need to
test, learn, measure, and improve every aspect of their marketing strategy.
With the Pathformance Marketing Intelligence platform, you have a single lens for evaluating the effectiveness of all your efforts and the ability to include those learnings in each new campaign.
Measurement connected to your execution strategy helps you understand the true impact by using our "follow the media" approach.
Pathformance has access to key retailers, channels, and location data for planning, executing, and measuring your campaigns.
Safely and securely load your data in our measurement platform directly from the retailer, through a DSR, or other data platform.
Set conditions to trigger automated campaign response to conditions in the data. Allocate media dollars for maximum marketing efficiency in
As the CEO of Pathformance, Elizabeth Johnson is responsible for leading the company, which is focused on the data technology, ad-tech, and measurement industry.
Elizabeth has a proven executive track record with over 20 years of experience driving sales growth in the CPG and technology industries and is passionate about all things CPG, Retail, Ad-Tech, and Digital Marketing.
Elizabeth enjoys mentoring and helping others succeed in their career journeys.
Elizabeth resides in Naples, FL with her husband and two boys where they enjoy the beach and beautiful Gulf sunsets.
Kurt Hayes brings over 3 decades of large-scale system design and development experience to our offerings. He led the development teams to build the Apple Helpline Call Center, the Apple corporate-wide sales commission and tracking system as well as a wide suite of eCommerce platforms for Cisco and many other large corporations and utilities. Kurt's expertise with data-driven systems has enabled Pathformance to provide a decision strategy based on the widest range of data available.
In his spare time, Kurt enjoys gardening and playing the ukulele.
As CRO Chris Bedford leads the Product, Marketing, and Sales efforts for Pathformance.
Chris has spent the past 20 years helping CPG Manufacturers, Retailers and Marketers leverage technology to improve their businesses and their lives.
Chris also enjoys golf, watersports, and spending time with his family.
Kent brings over 30 years of experience as a CPA and CFO. As a principal owner of a CPA practice for 20+ years, he built expertise around tax planning/preparation, financial forecasting/analysis, high-touch cash flow, and business management. For more than a decade during that time, Kent lent his specialty expertise to large insurance companies for business interruption reporting and continuity planning. His most recent 10 years and intermittently during the practice have been as CFO for multiple successful companies and ventures. Pathformance is his current and most exciting role.
Kent's professional mission is to teach and impart solid financially-based business knowledge while taking action wherever needed.
As for personal interests, on land, Kent and his daughter are passionate horse-people with a particular interest in competitive English riding. On the water, he often sails Lake Superior and is planning more trips to various exotic parts of the globe.
Michele Reis works side by side with clients from campaign set-up to in-flight
touchpoints to final results as the Director of Analytics at Pathformance. Her unique
experience allows her to collaborate with our clients on best practices for campaign set
up, product availability, and retailer targeting.
Michele was born and raised in Brazil, where she started her career with her family’s company, working as the buyer for 5 retail clothing stores. Michele came to the US in 2006 to pursue an MBA in Minneapolis. Upon completion of her MBA, she worked for The Hershey Company for over 10 years in Category Management and Sales with a variety of retailers.
During her free time, Michele’s passions are mountain biking, running, and traveling with her two young daughters.
Erik Nelson has 10+ years of retail and CPG experience and specializes in information and decision sciences
Brittany Sullivan brings significant CPG analytics experience across a variety of channels, retailers, categories, and brands to her role with Pathformance as Senior Manager of Analytics.
She lives in Atlanta with her husband and two sons, who would like a dog (or a parrot, or a lizard...).