More Than Measurement

Pathformance's Planning, Optimization, and Measurement solution can assist Marketers who need to test, learn, measure, and improve every aspect of their marketing strategy.

With the Pathformance Marketing Intelligence platform, you have a single lens for evaluating the effectiveness of all your efforts and the ability to include those learnings in each new campaign.

What you get

Benchmarks for Custom Setup Control

Single Lens Measurement

Test and Learn

Continuous Improvement

Dedicated Customer Success Team

Insights and Intelligence

Features

Integrated Measurement

Measurement connected to your execution strategy helps you understand the true impact by using our "follow the media" approach.

Sales Data

Pathformance has access to key retailers, channels, and location data for planning, executing, and measuring your campaigns.

(BYOD)
Bring Your Own Data

Safely and securely load your data in our measurement platform directly from the retailer, through a DSR, or other data platform.

In-Flight Optimization

Set conditions to trigger automated campaign response to conditions in the data. Allocate media dollars for maximum marketing efficiency in
real time.

Frequently asked questions

  • What makes a campaign feasible?
    Feasibility is determined by the scope of the campaign and the strategy being executed. Provide your desired spend per store, household, or other cohort and our planning platform will help you optimize your feasibility plan.
  • Is Pathformance measurement statistically significant?
    Statistical significance is not guaranteed. Pathformance strives to provide the most accurate results possible, based on the best data available. Pathformance provides full-disclosure Measurement.
  • What is full-disclosure measurement?
    Full-disclosure measurement means that we do not use hidden extrapolation or projection strategies to express lift or impact. Instead, we provide a measurement guide with each campaign that describes the steps and care we take in every campaign to ensure our test is balanced and our results are accurate.
  • Do you only measure the bottom-of-funnel sales?
    Pathformance prioritizes sales as the most important metric, but oftentimes a top-of-funnel campaign strategy is better served by looking at metrics such as Market Share, which we can help with as well. 
  • Can Pathformance measure cookieless media?
    Yes! Pathformance measurement has always been "Cookieless" and has been supporting cookieless measurement since day one.
  • Can Pathformance measure in-store activity?
    Yes! Pathformance has access to Nielsen Display Data and can also connect with your in-store execution data from your broker or 3rd party merchandising service provider.
  • Can Pathformance measure Specialty Retailers and Restaurants?
    Yes! Pathformance can provide measurement for any scenario where the sales data and activation plan can be isolated to enable the comparison. We will work with you to develop a measurement strategy to meet your specific needs.
Pathformance
Elizabeth
CEO

As the CEO of Pathformance, Elizabeth Johnson is responsible for leading the company, which is focused on the data technology, ad-tech, and measurement industry.

Elizabeth has a proven executive track record with over 20 years of experience driving sales growth in the CPG and technology industries and is passionate about all things CPG, Retail, Ad-Tech, and Digital Marketing.

Elizabeth enjoys mentoring and helping others succeed in their career journeys.

Elizabeth resides in Naples, FL with her husband and two boys where they enjoy the beach and beautiful Gulf sunsets.


Pathformance
Kurt
CTO

Kurt Hayes brings over 3 decades of large-scale system design and development experience to our offerings. He led the development teams to build the Apple Helpline Call Center, the Apple corporate-wide sales commission and tracking system as well as a wide suite of eCommerce platforms for Cisco and many other large corporations and utilities. Kurt's expertise with data-driven systems has enabled Pathformance to provide a decision strategy based on the widest range of data available.

In his spare time, Kurt enjoys gardening and playing the ukulele.




Pathformance
Chris
CRO

As CRO Chris Bedford leads the Product, Marketing, and Sales efforts for Pathformance.

Chris has spent the past 20 years helping CPG Manufacturers, Retailers and Marketers leverage technology to improve their businesses and their lives.

Chris also enjoys golf, watersports, and spending time with his family.



Pathformance
Kent
CFO

Kent brings over 30 years of experience as a CPA and CFO. As a principal owner of a CPA practice for 20+ years, he built expertise around tax planning/preparation, financial forecasting/analysis, high-touch cash flow, and business management. For more than a decade during that time, Kent lent his specialty expertise to large insurance companies for business interruption reporting and continuity planning. His most recent 10 years and intermittently during the practice have been as CFO for multiple successful companies and ventures. Pathformance is his current and most exciting role.

Kent's professional mission is to teach and impart solid financially-based business knowledge while taking action wherever needed.

As for personal interests, on land, Kent and his daughter are passionate horse-people with a particular interest in competitive English riding. On the water, he often sails Lake Superior and is planning more trips to various exotic parts of the globe.



Pathformance
Michele
Director of Analytics

Michele Reis works side by side with clients from campaign set-up to in-flight touchpoints to final results as the Director of Analytics at Pathformance. Her unique experience allows her to collaborate with our clients on best practices for campaign set up, product availability, and retailer targeting.

Michele was born and raised in Brazil, where she started her career with her family’s company, working as the buyer for 5 retail clothing stores. Michele came to the US in 2006 to pursue an MBA in Minneapolis. Upon completion of her MBA, she worked for The Hershey Company for over 10 years in Category Management and Sales with a variety of retailers.

During her free time, Michele’s passions are mountain biking, running, and traveling with her two young daughters.



Pathformance
Erik
Director of Decision Science

Erik Nelson has 10+ years of retail and CPG experience and specializes in information and decision sciences



Pathformance
Brittany
Senior Analytics Manager

Brittany Sullivan brings significant CPG analytics experience across a variety of channels, retailers, categories, and brands to her role with Pathformance as Senior Manager of Analytics.

She lives in Atlanta with her husband and two sons, who would like a dog (or a parrot, or a lizard...).

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