PathFormance for  

CPG Brands

Leveraging PathFormance near real time data for item level, store level, product availability, we help CPG brands:
  • Drive sales
  • Understand where product is in-stock and available for purchase for new products
  • Build brand awareness
  • Defend shelf space
  • Understand marketplace conditions
PathFormfance unique store data and technology enables CPG campaigns to target specific stores that generate the highest sales lift & ROI, by monitoring in-store stock & sales.  
With PathFormance data, media dollars can be targeted on the right stores. This is especially important, as campaign metrics are increasingly focused on sales, foot-traffic and path-to-purchase! 
Contact us to find out more about Pathformance and Nielsen's Connected Partnership announcement

© 2020 by PathFormance