Leveraging PathFormance near real time data for item level, store level, product availability, we help CPG brands:
Understand where product is in-stock and available for purchase for new products
Build brand awareness
Defend shelf space
Understand marketplace conditions
PathFormfance unique store data and technology enables CPG campaigns to target specific stores that generate the highest sales lift & ROI, by monitoring in-store stock & sales.
With PathFormance data, media dollars can be targeted on the right stores. This is especially important, as campaign metrics are increasingly focused on sales, foot-traffic and path-to-purchase!
Contact us to find out more about Pathformance and Nielsen's Connected Partnership announcement