CONSIDER THE COST OF NOT PLANNING YOUR MEASUREMENT STRATEGY

  • Impressions wasted due to Product Availability

  • Not standardizing measurement across Platforms Vendors and Channels

  • Not applying your learnings from each campaign to your next

  • Execution plans that do not allow for accurate measurement

  • Datasets that are not being integrated to support decision intelligence

THE PATHFORMANCE SOLUTION

Pathformance’s P3 Platform is specifically designed to help you PLAN for measurement.

 

Pathformance will help ensure your execution plan is properly designed for critical measurement using the “best available” data.  As a planning platform user, you will leverage Pathformance’s Multi-retailer, store/item level availability data from dozens of key retailers already integrated into our platform to ensure that your execution plan accounts for the best way to measure and understand what is and isn’t working.

 

Perhaps most importantly though is the fact that each completed campaign’s results become part of the data that informs the planning tool. Our planning tool helps you align a successful measurement plan with every strategy. It’s all about connected data! It’s never been easier to connect your data and intelligence to every campaign.

Pathformance also offers services for: 

  • New Product Launches 

  • Seasonality Programs 

  • Share of Market / Share of Shelf Analysis 

  • New Item Distribution 

  • Defend Shelf Space 

  • Emerging  Brand Support 

  • Identify Incremental Activation Opportunity 

  • Competitive Analysis 

©Pathformance 2020.