Pathformance
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About Pathformance

Independent measurement.
No media stake.
No conflicts.

Pathformance is a third-party incrementality measurement company. We don't sell media. We don't run ads. We have no stake in your campaign performing, which is exactly why our measurement holds up when your retail partner is sitting across the table.

500+
Brands measured
across the portfolio
86
Retailers covered
data sources
29
AdTech partners
integrated
Third-party independence

Your retailer can't grade their own homework.

Multi-brand CPG manufacturers come to us when the standard toolkit: attribution models, panel estimates, modeled ROAS, stops being enough for the conversations they need to have with retail partners.

  • ✓Pathformance doesn't sell media and doesn't run ads
  • ✓No stake in any campaign performing a certain way
  • ✓Measurement holds up when the retail partner is sitting across the table
  • ✓Results you can share with your retail partner, not just your agency
Client-controlled
Final analysis
No resell · No reuse
Data policy
Secure transfer
Data handling
White-label available
Delivery options
Part of Komerz

Global infrastructure. US independence.

Pathformance is part of the Komerz group, a global commerce and media intelligence company. Our US measurement work is backed by Komerz infrastructure and international measurement depth, while operating with full independence from any media or retail partner.

P2PI and DPAA member. 500+ brands measured across 86 retailers and 29 AdTech partners.

Learn about Komerz
P2PI · DPAA
Industry memberships
86 retailers · 29 AdTech partners
Data coverage
500+ brands measured
Portfolio breadth
Talk to us before your next QBR

Tell us the retailer, the campaign, and the meeting you're preparing for.

We'll show you exactly what a PathX study would look like and confirm feasibility within 48 hours.

Schedule a DemoExplore PathX