Privacy Policy.

1. Introduction

Pathformance is a US-based business and part of the Komerz group. We respect your privacy and are committed to handling personal information responsibly.

This policy explains how we collect, use, disclose and protect personal information when you visit our website, request a demonstration, contact us, receive marketing communications or interact with our business. It also explains the rights available to you under applicable privacy laws.

2. Who we are and how to contact us

Pathformance, 4851 Tamiami Trail N., #200, Naples, Florida 34103, United States.

Privacy enquiries: hello@pathformance.com.

Pathformance is part of the Komerz group; group membership does not mean every group company controls all personal information.

3. Information we collect

We do not ask for sensitive personal information through our standard website forms. Please avoid including it in free-text enquiries.

• Identity and professional details: name, employer, job title and company type.
• Contact details: business email address, telephone number and related contact information.
• Enquiry details: comments, demo requests, correspondence and information about your business requirements.
• Website and technical information: IP address, device, browser, referral source, pages visited and cookie or analytics identifiers where used.
• Marketing information: communication preferences and interactions with our campaigns.
• Business relationship information: meeting history, sales discussions and relevant account records.

4. How we collect information

Where required, we will provide additional information when personal data is obtained indirectly.

• Directly from you when you submit forms, request a demo, communicate with us or attend an event.
• Automatically when you use our website, subject to applicable cookie and tracking rules.
• From business partners, referrals, professional networks, publicly available business sources and third-party business data providers where lawful.

5. Why we use information

Where UK or EU GDPR applies, our lawful bases may include legitimate interests, steps before entering a contract, performance of a contract, compliance with legal obligations and consent where required. We assess the applicable basis for each activity. Marketing and cookies are also subject to local electronic communications rules.

• To respond to enquiries and arrange demonstrations.
• To provide services and manage business relationships.
• To operate, secure and improve our website and services.
• To understand campaign performance and website engagement, where permitted.
• To send relevant business communications and marketing where lawful.
• To comply with legal obligations and protect our rights.

6. Marketing choices

We may send relevant B2B information about Pathformance products, services, events and insights where permitted by applicable law. You can opt out of marketing at any time using the unsubscribe link in our emails or by contacting hello@pathformance.com.

Opting out of marketing does not prevent necessary replies to an enquiry or other non-marketing business communications.

7. Cookies and analytics

Our website may use essential cookies and, where enabled, analytics or marketing technologies to understand site performance and campaign effectiveness. Where consent is legally required, we will seek it before using non-essential technologies.

Details of the actual cookies and tracking tools, their purposes, durations and preference controls will be provided in our cookie notice or consent interface.

8. Who we share information with

We may share personal information with relevant Komerz group companies, service providers supporting our website, customer relationship management, marketing, analytics and communications, professional advisers, and authorities where required by law.

We use HubSpot for website enquiries, demo requests and related CRM activities. We require service providers acting on our behalf to protect personal information appropriately.

We do not sell personal information for money.

9. International transfers

Because we operate internationally and use service providers that may process information in other countries, personal information may be transferred outside the country where it was collected.

Where UK or EU GDPR transfer restrictions apply, we use an appropriate lawful transfer mechanism, which may include adequacy decisions, applicable data privacy framework arrangements, or approved contractual safeguards, together with any necessary supplementary measures.

10. Security and retention

We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, misuse, alteration and loss. No method of electronic transmission or storage is completely secure.

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including business relationship management and legal requirements. Retention periods depend on the type of record and applicable obligations.

11. Your privacy rights

Depending on where you live and the law that applies, you may have rights to access, correct, delete, restrict or receive a copy of personal information, object to certain processing, withdraw consent and opt out of certain marketing or targeted advertising uses. Some rights are subject to exceptions.

If UK or EU GDPR applies, you may also have the right to data portability and to complain to the relevant supervisory authority. UK residents can contact the Information Commissioner's Office at ico.org.uk. EU residents may contact their local data protection authority.

US state privacy laws may provide additional rights, including rights relating to sale, sharing, targeted advertising or profiling where applicable. We will not unlawfully discriminate against individuals for exercising privacy rights.

To submit a request, email hello@pathformance.com. We may need to verify your identity and will respond within the timeframe required by applicable law.

12. Retail measurement and customer data

Pathformance provides retail media measurement and analytics services. This website policy primarily describes personal information collected through our website, marketing and business communications.

If our PathX services process personal information on behalf of customers or partners, the relevant agreements and additional notices may govern those activities. We do not assume that retail transaction or measurement datasets are anonymous without assessment.

13. Children's privacy

Our website and services are intended for business users and are not directed to children. We do not knowingly collect personal information from children through our website.

14. Changes to this policy

We may update this policy as our practices, services or legal obligations change. We will publish the revised version here and update the effective date. Where required, we will provide additional notice.

15. Contact

For questions, privacy requests or concerns, contact hello@pathformance.com or write to Pathformance, 4851 Tamiami Trail N., #200, Naples, Florida 34103, United States.