Partnership announcements, platform news, and industry coverage.
Pathformance joins the Komerz portfolio, accelerating its retail media measurement platform's reach across global CPG and agency clients.
Read the release →Left Hand Agency clients gain access to PathX's store-level DiD measurement for omnichannel campaigns across major U.S. retailers.
Read the release →SideChef's in-recipe ad inventory can now be measured at the SKU and store level, closing the gap between recipe engagement and retail sales lift.
Read the release →AirBaton's programmatic audio network integrates with PathX, enabling brands to measure the incremental sales impact of audio campaigns in-store and online.
Read the release →ShopNow-powered shoppable ads can now feed directly into PathX's measurement layer for real-time attribution tied to actual POS scan data.
Read the release →Vibenomics in-store audio and display media can now be measured for true incrementality against retailer POS data, not survey-based estimates.
Read the release →