PathX connects pre-campaign strategy, in-flight visibility, and post-campaign performance on real retailer POS data, centralized across retailers, media channels, and campaigns.
All retailers, media channels, and campaigns in one place, not a spreadsheet export you have to reconcile.
Lift updates every week so you can make mid-flight decisions, not just read the post-mortem.
Results translated into next steps, formatted for JBP, planogram, and QBR conversations, not data-science review.
Integrated audience and store selection before you launch, so the study is designed to clear a defensible result, not just report one.
For campaigns 7+ weeks: identify underperforming stores, cut the bottom tier, reallocate budget mid-flight.
Results formatted for the slide you're building for the buyer meeting, not a raw data file.
Week-over-week sales lift at the SKU and store level, sourced from retailer POS data. The number your category buyer needs to see.
PathX extends into adjacent measurement needs across channels, channels, and planning frameworks.
Sales and share by brand and category (excl. apparel/jewelry/shoes). Media impact on Amazon sales, pre/post analysis, and an always-on dashboard.
Channel-level ROI recommendations, diminishing-return curves, and guided implementation so you know which channel to push harder and which to pull back.
Connect on-premise activation data with off-premise POS to measure lasting lift. Understand whether your on-prem investment is building repeat purchase in retail, not just trial.
Market quadrants (defend share / capture share / grow category / deprioritize) turn gut-feel planning into a data-driven store-selection framework before you spend a dollar.
Store-level DiD for lottery marketing programs, available for NY and TX markets.
Note: Lottery Measurement is a capability. Contact us for scope and eligibility details.
You see the methodology, the match score, and the control group, not just the headline number.
Pathformance doesn't sell media and doesn't run ads. No stake in any campaign performing a certain way.
Retailer-specific measurement and full-market reads, simultaneously, not one or the other.
Built for Annual Planning, JBP, and QBR cycles. Results arrive when the meeting needs them.
Granular and actionable: by store, by SKU, by retailer, by week. Not a single rolled-up number.
Custom study designs that adapt to your brand objectives, not rigid packages.
PathX runs on actual point-of-sale scan data from the retailer: not a panel extrapolated to the universe, not a modeled proxy. The number we report is the number that happened at that store.
Tell us the retailer, the channel, and the meeting you need to walk into. We'll confirm feasibility and show you a study design within 48 hours.